To all of our Bad Bs,

It has been an eventual past year for Bad B Cosmetics. We ended 2021 partnering up with Glamnetic and with our founders college, FIDM. Ellie would like to thank you for supporting her start up business and for being apart of the community she is building here at Bad B Cosmetics.

In January, Bad B Cosmetics held a long and productive meeting where the future and growth of the brand was discussed. One topic that was discussed was the name itself Bad B Cosmetics, “Ditch the Cosmetics!” “Just call it Bad B”. Feedback from our internal team and our Baddies suggested that adjustments could be made to better resonate our brand with the public. Because of this, Ellie made the decision too rebrand. 

Ellie wanted to keep the brand identify and name, however she felt that having "Cosmetics" limited us. Ellie's vision is to create a lifestyle brand, one that sells makeup along with clothing and accessories. As Bad B continues growing, we will continue to expand our product line👚

Here is a preview of our new logo!

along with our new heart logo in our original bubble font <3

 

All social media accounts have been updated to reflect the name and logo changes. Our new social media handle is @badbofficial across all platforms and our new website is www.badb.co 

We will continue to sell our current products with the original logo. We are going to slowly start introducing the new logo on all products and will launch our new packaging later this year🎀

Ellie has a lot of exciting plans for the future that we cant wait to share with you all. If you have any questions about the rebrand please email Ellie directly at ellie@badb.co. 

With love, 

Bad B